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WhatsApp will soon allow you to chat with verified businesses

WhatsApp will soon enable verified business numbers as a medium for customer interaction. (Source: WhatsApp)
WhatsApp will soon enable verified business numbers as a medium for customer interaction. (Source: WhatsApp)
Facebook-owned WhatsApp has started a pilot program to verify business numbers. This allows customers to directly chat with businesses for quicker updates and problem resolution.

WhatsApp has been exploring potential monetization channels ever since it dropped the $1 annual subscription free after being acquired by Facebook. To that effect, the company is doing a pilot program with select businesses to get their contacts verified. A WhatsApp verified business contact can be distinguished with a green check badge next to the business's name. This allows customers to be sure that they are chatting or sharing details with a legitimate entity.

There are a few other distinguishing characteristics of a business conversation in the app. The messages will be in yellow chat bubbles and there is no way of deleting messages in the chat. If the business's contact has been saved in the phone, the user will see that name. Else, the name provided by the business's themselves will be displayed in the app. Users who do not wish to receive updates from a business can block the corresponding contact.

This feature could have immense potential, especially in countries where WhatsApp is more or less the de facto method of communication. For example, customers can get quick updates on the status of their online order or know flight or train updates much faster than having to dial-in or email customer support. With WhatsApp encrypting chats at both ends, most of the security concerns could also be taken care of.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 08 > WhatsApp will soon allow you to chat with verified businesses
Vaidyanathan Subramaniam, 2017-08-30 (Update: 2017-08-30)
Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - News Editor
I am a cell and molecular biologist and computers have been an integral part of my life ever since I laid my hands on my first PC which was based on an Intel Celeron 266 MHz processor, 16 MB RAM and a modest 2 GB hard disk. Since then, I’ve seen my passion for technology evolve with the times. From traditional floppy based storage and running DOS commands for every other task, to the connected cloud and shared social experiences we take for granted today, I consider myself fortunate to have witnessed a sea change in the technology landscape. I honestly feel that the best is yet to come, when things like AI and cloud computing mature further. When I am not out finding the next big cure for cancer, I read and write about a lot of technology related stuff or go about ripping and re-assembling PCs and laptops.