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MWC 2016 | The top 10 talked about brands of this year's Mobile World Congress

The top 10 talked about brands of MWC 2016
The top 10 talked about brands of MWC 2016
More than 400,000 Tweets were analyzed and ranked to identify the hottest topics of MWC 2016.

Global PR agency Hotwire has analyzed and compiled tweets relating to this year's Mobile World Congress in Barcelona. Deputy Managing Director of Hotwire UK Matt Cross has observed that while emerging technologies stole the show at last year's conference, those same products have fallen by the wayside as of MWC 2016. Last year's Huawei Watch and the HTC RE Grip made a big splash in the wearables department and were met with enthusiasm at CES 2016, but appear to have fallen behind VR and 5G technologies in terms of buzz and word-of-mouth.

Another unexpected trend is Xiaomi, who managed to jump to fifth place in social media attention ahead of Lenovo and HTC (Lenovo is listed twice). Companies like Apple and Microsoft did not make the top 10 list at all. Apple's presence at MWC is usually minimal at best while Microsoft already revealed its flagship Lumia 950 series late last year.

According to Cross, Chinese manufacturers like Xiaomi will slowly move towards Western markets and offer more cost competitive models than the competition. This can cause a reshuffling in the smartphone market if Xiaomi can play its cards right.

MWC 2016 Social Media Statistics according to Hotwire:

Total MWC 2016 Tweets: 405,132

Top 10 Trends of MWC 2016:

  1. Samsung Galaxy S7/Edge: 35,360
  2. LG G5: 34,496
  3. Xperia: 22,409
  4. Zuckerberg: 16,074
  5. IoT: 14,487
  6. VR: 13,941
  7. 5G: 12,650
  8. 360: 10,885
  9. Windows: 9,162
  10. Tablet: 8,661

Top 10 brands of MWC 2016:

  1. LG: 44,482
  2. Samsung: 40,873
  3. Sony: 21,572
  4. Huawei: 15,556
  5. Xiaomi: 12,819
  6. Lenovo: 13,042
  7. HTC: 11,483
  8. Android: 11,723
  9. Lenovo: 9,629
  10. Qualcomm: 8,736

Top 10 brands of MWC 2015 (for comparison):

  1. HTC: 21,129
  2. Samsung: 20,519
  3. Huawei: 16,107
  4. Sony: 14,343
  5. Microsoft: 11,654
  6. Android: 11,108
  7. Lenovo: 8,637
  8. Blackberry: 5,799
  9. Apple: 3,155
  10. Qualcomm: 2,919

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 02 > The top 10 talked about brands of this year's Mobile World Congress
Ronald Tiefenthäler/ Allen Ngo, 2016-02-27 (Update: 2016-02-28)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.