Tesla honors the Cybertruck design peddling gift pack of expensive GigaBier brewed with unique Cyberhops strain
Berlin brewers have created a special Cyberhops strain for Tesla, so that it can come up with an exclusive 3-pack of beer whose bottles celebrate the design of the most anticipated electric vehicle for the year, the Cybertruck.
The so-called GigaBier, which is German spelling for, well, beer, evokes "notes of citrus, bergamot and sweet fruit," and Tesla is selling a gift pack of it for the whopping €89, or more than US$30 a bottle. These are small 330ml beer bottles, too, but the Cybertruck-inspired design could immediately make them a collector's item.
The bottle sleeves are clad in glossy black with a streamlined yet edgy shape reminiscent of the most eagerly awaited electric pickup truck out there. Tesla says that the bottle sleeves have a Giga watermark that glows in the dark as a nod to its Gigafactory near Berlin, too.
As for the beer itself, the Cyberhops brew is made in the Pilsner style, which is a kind of a pale lager that would fit the most popular tastes in beer. Tesla often comes up with cooky merch, the most recent example of which was a perfume named "Burnt Hair," but the GigaBier has every chance to become a gift for that significant other in your life who may be waiting on their Cybertruck order for months on end.
The GigaBier is pricey at US$30 a pop, but it would soothe the preorder pains, since the Cybertruck release may fall in the summer, as Elon Musk hinted, but it's mass production ramp-up won't happen before 2024. The latest Cybertruck preorder count stood at more than 1.8 million future owners with US$136 billion in potential revenue for Tesla.