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Tesla honors the Cybertruck design peddling gift pack of expensive GigaBier brewed with unique Cyberhops strain

Cybertruck's GigaBier has Cyberhops in it (image: Tesla)
Cybertruck's GigaBier has Cyberhops in it (image: Tesla)
Tesla's beer conforms to the 500-years old German brew law and the bottles have glow-in-the-dark design with a Giga logo. Tesla says the sleeves' design is reminiscent of the Cybertruck's streamlined body, while the taste of the lager beers in the gift pack comes from an exclusive strain of Cyberhops.

Berlin brewers have created a special Cyberhops strain for Tesla, so that it can come up with an exclusive 3-pack of beer whose bottles celebrate the design of the most anticipated electric vehicle for the year, the Cybertruck.

The so-called GigaBier, which is German spelling for, well, beer, evokes "notes of citrus, bergamot and sweet fruit," and Tesla is selling a gift pack of it for the whopping €89, or more than US$30 a bottle. These are small 330ml beer bottles, too, but the Cybertruck-inspired design could immediately make them a collector's item.

The bottle sleeves are clad in glossy black with a streamlined yet edgy shape reminiscent of the most  eagerly awaited electric pickup truck out there. Tesla says that the bottle sleeves have a Giga watermark that glows in the dark as a nod to its Gigafactory near Berlin, too.

As for the beer itself, the Cyberhops brew is made in the Pilsner style, which is a kind of a pale lager that would fit the most popular tastes in beer. Tesla often comes up with cooky merch, the most recent example of which was a perfume named "Burnt Hair," but the GigaBier has every chance to become a gift for that significant other in your life who may be waiting on their Cybertruck order for months on end.

The GigaBier is pricey at US$30 a pop, but it would soothe the preorder pains, since the Cybertruck release may fall in the summer, as Elon Musk hinted, but it's mass production ramp-up won't happen before 2024. The latest Cybertruck preorder count stood at more than 1.8 million future owners with US$136 billion in potential revenue for Tesla.

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Tesla's GigaBier bottles can easily become a collector's item
Tesla's GigaBier bottles can easily become a collector's item

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 03 > Tesla honors the Cybertruck design peddling gift pack of expensive GigaBier brewed with unique Cyberhops strain
Daniel Zlatev, 2023-03-31 (Update: 2023-03-31)