Spotify’s Taste Profile beta lets Premium users directly tune recommendations

Spotify has announced a new “Taste Profile” feature that gives some users a more direct way to shape the recommendations behind Discover Weekly, Wrapped, and other personalized features. The company says the tool is rolling out in beta first to Premium subscribers in New Zealand.

According to Spotify, Taste Profile is meant to go beyond passive listening signals by letting listeners add more context about what they want to hear. The company says this can reflect changing habits and interests, such as wanting more upbeat music for workouts or more news podcasts during a weekday commute.

Spotify is making its recommendation model more editable

Spotify describes Taste Profile as a way for users to “shape” the system that powers personalized suggestions. The company says listeners can adjust it as much as they want or leave it alone and continue using Spotify normally. The feature is designed to influence recommendations tied to Spotify’s personalization stack, including playlists and year-end summaries.

The move appears aimed at a long-running complaint with recommendation systems: they can be skewed by temporary listening habits or by content that does not reflect a user’s usual taste. Spotify specifically frames the feature as a way to capture more dimensions of taste than simple play history alone.

Beta rollout is limited for now

At launch, Spotify says Taste Profile is in beta for Premium users in New Zealand rather than available globally. Third-party reports from SXSW indicate the feature was presented as part of Spotify’s broader push toward deeper personalization and AI-supported recommendation controls.

That limited rollout means most Spotify users will not be able to try it immediately. Spotify has not, in the source checked here, given a firm date for a wider international release.