Spotify to raise US subscription prices in Q1 2026

Spotify is reportedly planning to increase its subscription plans in the US starting early next year. According to a Financial Times report, Spotify is "preparing to raise US subscription prices in the first quarter of next year" as the company seeks to demonstrate sustained profitability to its investors.

While Spotify has not confirmed the exact price hike, US subscribers could see a modest price adjustment, as the company typically increases prices on its individual plan by around $1 per month at a time. This follows a consistent pattern established since the service launched, as the price has only risen by $2 in the US over the last 14 years. The last big change happened in June 2024, when the individual account price jumped to $11.99 per month, and the Family account moved to $19.99 per month.

External pressure appears to be what is driving this change, as major record labels have reportedly been pressing Spotify and rival platforms to increase their fees. They argue music streaming remains cheap compared to video services such as Netflix. Additionally, Spotify has added several changes to its service recently, including the rollout of lossless audio, which makes another price adjustment less surprising.

This potential US increase comes after Spotify raised subscription prices in regions across South Asia, Europe, and Latin America just a few months ago. At the moment, US subscribers pay $11.99 for Individual plans, $16.99 for Duo, $19.99 for Family, and $5.99 for Student accounts, but those figures may change very soon if these reports hold true.