Sony releases the luxury VAIO | Red Edition

SONY INTRODUCES LUXURIOUS VAIO^® | RED EDITION

The Ultimate Premium PC Experience

SAN DIEGO, CALIFORNIA, August 8, 2013 – Sony is raising the status of its VAIO^® Duo, Pro and Fit models by releasing a limited number of rich and exotic VAIO^® | red edition PCs that provide users a premium experience from color and design to performance and support.

VAIO | red edition is the ultimate expression of Sony craftsmanship. The signature red finish is achieved by a variety of painting techniques on different materials, including carbon fiber and aluminum. Multiple paint layers are individually applied and hand-polished, building layer upon layer of lustrous color. To give it that extra glossy finish, a durable protective UV coating creates an extra vibrant sheen with gorgeous depth and richness.

In addition to premium luxury design, the VAIO | red edition of the Duo, Pro and Fit models are fused with the power of Sony’s display technologies, exceptional camera quality and audio technology.

“Sony has a tradition of designing products built on passion and innovation,” said Pedro LaFarga, SVP, Sony VAIO & Networked Products Division. “The new VAIO | red edition is the ultimate in superior PC technology and ensures VAIO users truly experience a level of quality that exceeds expectations. Nothing matches the inspiring look and sheer presence of the VAIO | red edition.”

Speedy Performance

The VAIO | red edition models deliver super charged performance with Intel® Core^™ i7 fourth generation processors.

The sophisticated VAIO Pro 13, the world’s lightest 13.3” touch Ultrabook^™, is also the first notebook PC on the market to include a high speed PCIe SSD drive, allowing for faster performance than traditional SSD drives. The VAIO Fit 15 offers a hybrid hard drive and an optical drive that reads and writes Blu-ray Disc™ media.

Standard Features

VAIO Duo, Pro and Fit models also include standard Sony features such as a full-size backlit and full-pitch keyboard, track pad and instant PC resume technology.

With NFC (Near Field Communication technology) included across the VAIO Duo, Pro and Fit lines, users can quickly exchange website URLs and enable Bluetooth^® connections by simply tapping a compatible NFC device to the PCs.

In addition, the PCs feature ArtRage^® Studio (VAIO Duo includes ArtRage Studio Pro), the premiere digital arts software. And for those that want to try their hand at video creation, all models include VAIO Movie Creator.

All models are also touch-enabled and unlock the full potential of Windows 8.

The Best in Award Winning Service and Support

Each model available in VAIO | red edition comes with PC Essentials. Sony store Premium Service Experts will move the data from a user’s current PC to the new VAIO and perform other new PC services.  Not only does the VAIO | red edition come with 1 year standard warranty but also included is 1 year of protection against accidental damage from handling. On top of all this, users can simply press the ASSIST button to launch VAIO Care software to  effortlessly install new software and drivers, quickly identify and troubleshoot issues, create restore and recovery media, and connect with a Sony expert via phone, chat or online.

Pricing and Availability

Beginning today, August 8^th, VAIO | red edition is available exclusively through Sony stores and online at www.sony.com/VaioRed. The VAIO Duo 13 model is available for $2,999.99. The VAIO Pro 13 model is available for $2,599.99. The VAIO Fit 15 model is available for $1,999.99. All prices include Sony’s 1 year of protection against accidental damage from handling. For images and information, please visit www.sony.com/news.