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Sony plans big push into mobile gaming under the PlayStation banner

Sony is prepping a major mobile gaming initiative. (Image: Sony)
Sony is prepping a major mobile gaming initiative. (Image: Sony)
Sony is cooking up a big push into mobile gaming with a new mobile gaming strategy taking shape. The company’s plans have been revealed in a job posting for a new Head of Mobile, PlayStation Studios ad to be located in either San Mateo or Los Angeles, California.

Sony has long harbored mobile gaming ambitions although devices like the PlayStation Portable (PSP) and PlayStation Vita never enjoyed the popularity of Nintendo’s handhelds. It even tried its hand at a PlayStation phone, the Sony Ericsson Xperia Play that was a slider phone with physical gaming controls hidden beneath the display. This time around, it looks like it is taking a different approach by focusing on bringing its top franchises more widely to smartphones.

A new job posting for a Head of Mobile position based in either San Mateo or Los Angeles, California has spilled the beans on the company's renewed mobile gaming ambitions. The new position will oversee the development of “the mobile games strategy for PlayStation Studios and help build a foundation for future growth opportunities.” Intriguingly, the position will also focus on “successfully adapting PlayStation’s most popular franchises for mobile,” which will undoubtedly whet the appetite of PlayStation fans.

It isn’t, however, clear what Sony’s approach to translating its games to mobile will mean exactly. Straight up ports of some of its classic console games could work in some instances, but it is also equally likely that Sony might reimagine some of its franchises as specially tailored mobile games like its sole existing mobile title Run Sackboy! Run!. The key to its success, however, will be the way Sony plans on monetizing its titles. If it tries to “nickel and dime” customers with mods and upgrades, bury them in ads or overcharge, its latest mobile gaming endeavors could also fall over as in the past.

Buy the Sony PS5 DualSense controller from Amazon.


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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1360 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 04 > Sony plans big push into mobile gaming under the PlayStation banner
Sanjiv Sathiah, 2021-04-12 (Update: 2021-04-12)