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Sony Xperia sales down 15 percent as of Q4 2015

Sony Xperia sales down 15 percent as of Q4 2015
Sony Xperia sales down 15 percent as of Q4 2015
Sony's mobile arm facing reduced sales with higher profits as a result of restructuring and refocusing.

Sony has cornered itself into a tight spot these past few years as competitors in the smartphone, notebook, TV, and gaming sectors have pushed the Japanese giant out of the limelight while offering less expensive and more lucrative alternatives. The manufacturer recently released its third quarter financial results ending on December 31, 2015 with mixed reactions.

The company's Mobile Communications (MC) branch, which deals largely with smartphones, experienced a decline in sales and revenue by 14.7 percent compared to 2014 to 3.204 billion USD. Operating income, however, was up from 10.4 billion Yen to 24.1 billion Yen (201 million USD) during the same time period due to Sony's refocusing on higher-end Xperia models with larger profit margins instead of low-end budget models.

Though Sony managed a final operating income of 202.1 million USD (up 11 percent from a year earlier), its image sensor sector saw a 12.6 percent decline in sales of semiconductors and camera components. The manufacturer recently purchased Toshiba's arm of the same branch and the market was largely seen as a safer and less competitive business for Sony. It remains to be seen how the company will respond to the unexpected drop in its component sales.

Sony showed off and recently launched the Xperia Z5 Premium smartphone, otherwise known as the world's first major smartphone with a 5.5-inch QHD resolution display. We found the flagship phone to be of very high quality in our tests, though its screen could have exhibited more accurate colors and the lack of a USB Type C port is puzzling for its class and price.


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Allen Ngo, 2016-01-31 (Update: 2016-01-31)