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Snapchat Spectacles sell out in a snap

The new Snapchat Spectacles are a new way to share short video recordings with others. (Source: Snapchat)
The new Snapchat Spectacles are a new way to share short video recordings with others. (Source: Snapchat)
Snap's new Spectacles, a wearable recording device, remains in high demand as a second inventory sold out within hours of being made available.

Snap, Inc. has been pushing the way people share stories since the introduction of its Snapchat app in 2011. The app allows users to send messages, videos, and pictures which can either stitch together to tell a story or auto-delete a short time after being deleted. The purpose of the app is to allow user to share the current moment with others in very short, easily digestible snippets.

Snap hoped to expand this short storytelling with the introduction of the Spectacles, wearable sunglasses with a camera built into the frame. The Spectacles lie somewhere between a Go-Pro wearable camera and Google Glass, but are much simpler in use and feature set. With the press of a button, the wearer can begin recording a 10-second video that will then sync to their phone via Bluetooth or WiFi. The video can then easily be shared with others through the Snapchat app.

The $129.99 shades were introduced for sale via a vending machine (dubbed a Snapbot) in Venice Beach, CA, on November 10th. They have been a runaway success. The first Snapbot sold out the same day it was opened for business, but early adopters were given another chance to buy when a second Snapbot was opened near Pfeiffer Big Sur State Park in California.

Unfortunately for customers hoping to snag a pair of Spectacles, the second Snapbot sold out within hours, and Snap has said the vending machine won’t be restocked. It’s impressive that the second location sold out so quickly, as it was located in a fairly remote area about 300 miles Northwest of the first Snapbot. There hasn’t been any word on where the next Snapbot will pop up, but if you’re interested, you can visit this site for a map to the next machine (once it comes online).


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Sam Medley, 2016-11-13 (Update: 2016-11-13)