Snapchat to launch its gaming platform "Project Cognac" next month

Snapchat is planning to launch its own gaming platform. (Source:
Snapchat is planning to launch its own gaming platform. (Source:
Snapchat is likely to launch its gaming platform for developers and content partners next month. Codenamed "Project Cognac", the platform will allow third-party developers to create games that run within the Snapchat app. With Snapchat's acquisition of game studios Prettygreat and PlayCanvas, first-party titles can also be expected.

Rumors of Snapchat planning to launch its own gaming platform have been doing the rounds since the past year. Now, it appears as if Snap Inc. has decided to finally take the plunge and announce its gaming platform for developers next month.

Internally called "Project Cognac", the platform will offer third-party games within the Snapchat app, according to a report by Cheddar. Snap will be hosting its first summit for content and developer partners on April 4 in Los Angeles. Cheddar says that the invitation for the event reads, "Less talk. More play.", indicating an imminent launch of Snap's gaming platform.

While third-party developers will be able to create games for Snapchat, one can expect first-party exclusives as well. Last year, Snap acquired an Australian gaming studio, Prettygreat, for $8.6 million. Prettygreat was the company behind mobile hits such as Fruit Ninja and Jetpack Joyride. Apart from Prettygreat, Snap seems to have also acquired PlayCanvas, a web-based game engine startup.

Gaming is not exactly new to the Snapchat app, though. A few lightweight AR games were already available in the app in early 2018. Chinese tech giant Tencent has acquired a ~10% stake in Snap's shares. However, we do not know yet if Tencent would be developing any games on Snap's gaming platform.


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Vaidyanathan Subramaniam, 2019-03-18 (Update: 2019-03-19)
Vaidyanathan Subramaniam
I am a cell and molecular biologist and computers have been an integral part of my life ever since I laid my hands on my first PC which was based on an Intel Celeron 266 MHz processor, 16 MB RAM and a modest 2 GB hard disk. Since then, I’ve seen my passion for technology evolve with the times. From traditional floppy based storage and running DOS commands for every other task, to the connected cloud and shared social experiences we take for granted today, I consider myself fortunate to have witnessed a sea change in the technology landscape. I honestly feel that the best is yet to come, when things like AI and cloud computing mature further. When I am not out finding the next big cure for cancer, I read and write about a lot of technology related stuff or go about ripping and re-assembling PCs and laptops.