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Smartphone sales surge after two years of decline

Image source: Nataliya Vaitkevich/Pexels
Image source: Nataliya Vaitkevich/Pexels
The global smartphone market expanded by 5% in October over the previous year, following a 27-month decline. Among other things, the growth was driven by the recovery in emerging markets, Huawei's return to China, and the September release of Apple's iPhone 15.

After a prolonged period of decline, the global smartphone market has finally experienced a resurgence, with sales growth of 5% year-on-year in October, according to Counterpoint Research. This positive trend marks the end of a 27-month streak of consecutive declines, signaling a much-needed recovery for the industry.

Several factors have contributed to this rebound, including a resurgence in emerging markets, the comeback of Huawei in China, and the anticipated launch of Apple's iPhone 15 series.

Huawei, in particular, has regained momentum in its home market, spurred by the release of its Mate 60 Pro smartphone, which has garnered significant consumer interest due to its advanced chip capabilities.

Furthermore, the launch of Apple's iPhone 15 series in late September has fueled further smartphone sales growth. Counterpoint Research attributed the delayed launch compared to the previous year to a more impactful sales surge in October.

Florian Schmitt recently took the Apple iPhone 15 Pro for a spin and shared his thoughts in a review.

The refurbished iPhone 13 Pro is available for purchase on Amazon.

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Robert Gelo, 2023-11-24 (Update: 2023-11-24)