Seiko unveils stunning new Japan-made chronograph referencing Mazda's instrument dial

Mazda and Seiko have released a third joint watch, priced at 69,300 yen including tax, or about $439. It reached Mazda’s online shop on 23 October and dealers across Japan on 29 October.

Mazda has taken the layout from its own instrument gauges. The watch has its numerals in the company’s proprietary Mazda Type font. The grey face is finished in black metallic tones with red at the tip of the chronograph seconds hand and on the crown. The inscription, "Estd 1920 Hiroshima, Japan" shows up on both the dial and the caseback. It's a neat reference to the company’s founding year and home city. Mazda frames the whole thing through what it calls a "subtractive aesthetic".

The case is built from stainless steel at 47.2 mm lug to lug, 39.2 mm wide and 11.4 mm deep; it weighs about 108 grams on the bracelet. The crystal is curved Hardlex and not sapphire, which is Seiko’s own hardened mineral glass. Water resistance is 10 atmospheres, the movement is quartz rated to plus or minus 15 seconds a month, and the battery should last about three years. Lume covers the hour and minute hands only. Mazda quotes a three-year warranty and the watch is made in Japan.

Two bands come in the box, a stainless steel bracelet and a black cowhide strap with brown edge coloring.

The previous two collaborations were different animals. Both had branding from Mazda Spirit Racing (the company’s motorsport arm). The 2024 model was capped at 300 numbered pieces in black-plated steel and sold out online, after which Mazda released a handful more at a fan event in Okayama. This one has no racing badge, no stated limit and no numbered run.

Mazda is selling it in Japan only.