Samsung still hopes to beat Huawei in the foldable smartphone race
The recently unveiled Galaxy Note 9 shows once again that Samsung is now more about marketing and real innovation has been lost somewhere along the way. After all, nobody can deny that the new phablet is nothing more but a slightly larger Galaxy Note 8 with a more generous battery and a smart S Pen. However, the first foldable smartphone of the South Korean-based multinational conglomerate might finally bring innovation back in the game.
Samsung's mobile business president, DJ Koh, recently told the South Korean press that, when it comes to the first foldable smartphone that will eventually hit the market in the foreseeable future, the company is "focusing on developing innovations that will be genuinely accepted and liked by consumers." Although this would imply a rather long development cycle or a strategy where the company would allow others to release first such devices and then learn from their mistakes, Koh also revealed that Samsung has no plans of losing the world's first title.
Samsung's main rival in the race for the first foldable smartphone is Huawei, but LG and Apple might also surprise everyone. At last, we should also mention that Samsung's official denied the rumors concerning the merging of the Galaxy S and Galaxy Note series into a single family of products.
Would you buy a foldable smartphone if priced reasonably? Should everyone wait at least another two years before trying their luck with this new technology, or the time is already right for it? Let us know what you think in the comments.
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