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Samsung's reputation in the US takes a big hit

Samsung Galaxy Note 7 Android flagship after catchingfe
Samsung Galaxy Note 7
While the company's profits were unexpectedly good at the end of last fiscal year, the Galaxy Note 7 scandal seems to have a negative impact on the public, reveals a recent study.

Samsung apparently bounced back after the Galaxy Note 7 story - at least from the financial point of view, but not everything can be fixed using money, unfortunately. In this case, the South Korean giant also needs to fix its reputation in the US.

According to a study by Harris Poll, quoted by ZDNet, Samsung scored only 75.17 in the reputation quotient in 2017, after last year managed a score of 80.44. Back in 2016, this score translated to the seventh position in the US, which turned into position 49 this year.

On the other hand, Amazon ranked second for two years in a row now, while Apple is now fifth and Google falls from the third position all the way down to eight. Tesla is a newcomer that makes its debut right on the ninth place.

The quotient score measurements are the result of studies that reach more than 23,000 Americans. The areas targeted include social responsibility, emotional appeal, products and services, vision and leadership, financial performance, as well as the workplace environment.


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Codrut Nistor, 2017-02-21 (Update: 2017-02-21)