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Samsung dominates emerging markets

Various Samsung smartphones and tablets
Samsung smartphones and tablets
Big names like LG and even Apple have been left behind by Samsung in emerging markets, shows a recent report.
Codrut Nistor,

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Although it may come as a surprise to many, Apple and LG are not the leaders (in terms of popularity) of most emerging markets, since South Korea's Samsung is the most popular smartphone maker in these areas. A survey published earlier today by Credit Suisse Research Institute reveals a few interesting facts from the following emerging countries: Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, South Africa and Turkey.

The Korea Herald mentioned the poll above and highlighted the fact that, out of almost 16,000 respondents, almost 30 percent answered they would buy a Samsung smartphone if given the choice. While this is not such an impressive result, these are the percentages of Samsung fans for each of the countries mentioned above:

  • Saudi Arabia - 57
  • Turkey - 46
  • Brazil - 42
  • China - 38
  • India - 31
  • Russia - 27
  • Mexico - 22

In addition to these results, it has been noted that Nokia dominates the market in South Africa, while most Indonesians would choose a Blackberry handset.

Next to smartphones, Samsung also saw a solid increase of its brand recognition values in the TV and computer market in Saudi Arabia, China, Turkey, and South Africa.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5461 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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Codrut Nistor, 2014-07-28 (Update: 2014-07-28)