Samsung dominates emerging markets

Various Samsung smartphones and tablets
Samsung smartphones and tablets
Big names like LG and even Apple have been left behind by Samsung in emerging markets, shows a recent report.

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Although it may come as a surprise to many, Apple and LG are not the leaders (in terms of popularity) of most emerging markets, since South Korea's Samsung is the most popular smartphone maker in these areas. A survey published earlier today by Credit Suisse Research Institute reveals a few interesting facts from the following emerging countries: Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, South Africa and Turkey.

The Korea Herald mentioned the poll above and highlighted the fact that, out of almost 16,000 respondents, almost 30 percent answered they would buy a Samsung smartphone if given the choice. While this is not such an impressive result, these are the percentages of Samsung fans for each of the countries mentioned above:

  • Saudi Arabia - 57
  • Turkey - 46
  • Brazil - 42
  • China - 38
  • India - 31
  • Russia - 27
  • Mexico - 22

In addition to these results, it has been noted that Nokia dominates the market in South Africa, while most Indonesians would choose a Blackberry handset.

Next to smartphones, Samsung also saw a solid increase of its brand recognition values in the TV and computer market in Saudi Arabia, China, Turkey, and South Africa.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2014 07 > Samsung dominates emerging markets
Codrut Nistor, 2014-07-28 (Update: 2014-07-28)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.