Samsung Galaxy S23 Ultra: Next-gen flagship to arrive with unimproved display thanks to budget constraints
Going by prior reports, the Galaxy S23 Ultra will sport a display identical to its predecessor's. For one, the S23 Ultra's display has been reported to have a maximum brightness of 1750 nits, the same as the Galaxy S22 Ultra's. While the flagship may not share the exact same panel as its predecessor, it does appear that there will be no significant display improvements with the range-topping model.
Samsung's rationale behind this decision is simple: cost. According to Ice Universe, Samsung will equip the Galaxy S23 Ultra with a mostly unimproved screen due to budget constraints. The leaker claims that this is due to the company spending more money on both AP and camera hardware. The Galaxy S23 Ultra will debut with a new 200 MP main camera sensor, which should be more expensive than the 108 MP one on the Galaxy S22 Ultra. Supposedly, upgrading silicon, camera hardware, and display would have led to slimmer margins for Samsung.
This decision will likely see the Galaxy S23 Ultra sport a display merely on par with other flagship phones, as opposed to being better than the competition, and fans will be hoping that its new silicon and camera hardware make up for that flaw—if it could be called that.
I think the reason why the S23 Ultra keeps the specs on the screen is because the cost of the AP (Application Processor) and camera has increased, squeezing the cost of the screen, because Samsung doesn't want to let the margins go down. pic.twitter.com/heFkdBJ5Bn— Ice universe (@UniverseIce) January 10, 2023