Roku's streaming hardware lineup gets a price hike due to the ongoing memory crisis

The ongoing memory shortage has forced several companies to increase the prices of their products. And it looks like Roku is the latest company to be impacted, as it has raised the MSRP of its streaming hardware lineup.

The price increases affect both the company's streaming sticks and set-top boxes, and some of the changes are quite significant. The standard Streaming Stick has gone from $29.99 to $39.99, while the Streaming Stick Plus now costs $59.99 instead of $39.99. The Streaming Stick 4K has received one of the biggest increases, jumping from $49.99 to $79.99. Meanwhile, the Roku Ultra and Roku Streambar SE have both increased from $99.99 to $149.99.

Roku has not released an official statement explaining the price hikes. However, according to The Desk, a Roku executive said the company had to make the difficult decision because of the ongoing shortage of memory and other key components used in its hardware. The memory market has remained under pressure throughout the year, leading to higher production costs for many electronics manufacturers.

There is some good news for anyone who was planning to buy one of Roku's streaming devices. The company is currently running a sale on its official online store, allowing customers to purchase these products at their previous prices. However, these discounts are only available while supplies last. So, we recommend acting fast, as once the current stock sells out, buyers will have to pay the new, higher prices for the streaming devices.