Rich IoT program will put MediaTek SoCs in everything from smart doorbells to washing machines
How can MediaTek stand out and proliferate in the saturated PC and mobile space? By expanding to home appliances, apparently. Today, the company has announced its Rich IoT program which details how the fabless company will gain traction and beat its competitors to the largely untapped smart home or Internet of Things (IoT) market. The company claims such a market will be worth 26 billion USD by 2023.
Key to MediaTek's strategy is its new partnership with BayLibre, StreamUnlimited, and Seeed Studios design houses which all specialize in developing AI-powered software and SDKs that common household manufacturers like GE Appliances, Whirlpool, Kenmore, and others can utilize. This makes it easier for MediaTek SoCs to appear in a wider range of household products without needing to create individual partnerships with the dozens or hundreds of appliance manufacturers around the world.
We see this as a natural progression for MediaTek since its SoCs already power most voice-activated devices available today including the entire Amazon Echo family. The company will still continue to develop advanced SoCs for smartphones that will eventually waterfall to mid-range and budget devices in the IoT market.
HSINCHU, Taiwan – May 20, 2019 – MediaTek today announced a rich IoT program to bring a series of AI-
enabled chipset platforms to companies that want to innovate and develop products across the intelligent
devices market. The platform, based on open and industry standard software and hardware, is founded on
MediaTek’s commercially proven chipsets that today power most voice, smart speaker, display-centric and
AI-infused devices available globally.
Under the new program, MediaTek is unveiling new chipsets that include powerful edge AI technology for
voice, display, object recognition and other features needed for today’s smart IoT devices. In addition,
MediaTek has aligned with independent design houses in China, Europe and the U.S., including BayLibre and
StreamUnlimited. The design houses support the MediaTek chipsets with industry standard software and
offer the needed hardware, software and technical support for companies designing AI devices with
MediaTek’s AI IoT platforms.
“We are bringing AI to mainstream Internet of Things products to make it easier for diverse industries to
access MediaTek chipsets and technologies through a value-add partner network,” said Jerry Yu, MediaTek
Corporate Senior Vice President and General Manager of the Intelligent Devices Business Group.
“The Internet of Things has entered its next phase. AI features are being integrated into nearly every type of
consumer device imaginable. That means connected devices now require a processor to support AI
applications, rather than a more limited microcontroller unit that has been historically used. MediaTek’s rich
IoT program lets companies of all sizes bring devices to market with advanced AI, multimedia and
connectivity features,” said Yu.
The AI IoT market is poised for growth as connected devices need to do more processing at the edge and are
being integrated into new product lines. According to Market and Research, an industry research group, IoT
will represent 83% of the entire AI chipset market by 2023. And globally, AI in the embedded IoT devices
market will approach $26 billion (USD) by 2023.
The chipsets in MediaTek’s new program have a variety of standard-based support through the design
houses, including an evaluation kit that will be offered to companies through Seeed Studios. Features
supported on the platform through the design houses include:
4.19 Linux Kernel; Yocto 2.6; Android Pie 9.0
OP-TEE (compatible with GlobalPlatform API specification)
Amazon Voice Service with audio front end algorithms (wake-word engine, far-field)
Connectivity such as Wi-Fi 5 and 4G.
MediaTek’s AI and rich IoT chipsets are highly integrated, boast ultra-low power consumption to maximize battery life and deliver superior computing power (including CPU, GPU and AI Processing Units) to support
next generation AI devices. The chipsets have Arm’s TrustZone security built-in and come with long term
support – up to seven years - for operating system updates and security patches.
MediaTek is already the No. 1 chipmaker for voice assistant devices (VAD), working with the world’s most
well-known brands to power intelligent devices including smart speakers. With this new program, MediaTek
wants to spur AI innovation by making it easier for enterprises, startups, emerging brands and leading OEMs
in diverse markets to design IoT devices with AI capabilities such as face, object and voice recognition.
MediaTek is initially focused on three primary AI IoT segments with its rich IoT program:
Voice Enabled Devices: To enable more products with voice assistant capability like smart speakers,
washers and dryers, dishwashers, cooking appliances, smart locks and more.
Display and Screen Devices: Products that need a smart display or act as a smart hub like
thermostats, head-mounted displays, point of sale terminals, exercise equipment and more.
AI Vision Devices: Products and devices that need to recognize objects or people like smart security
systems, smart ovens, robots, drones and many other products that can benefit from AI recognition
or computer vision technology.
Today’s IoT products need support for a camera, display, video, rich multimedia and connectivity. MediaTek
has long focused on these core technologies and deep SOC integration. It’s one of the few companies that
brings together all the necessary technologies for the mass deployment of connected AI devices.
MediaTek global collaborators have added their support for the new rich IoT program:
BayLibre innovates at the intersection of the semiconductor industry and the Internet of Things. The
company authors board support packages and develops Linux & U-boot drivers for the semiconductor
industry. BayLibre helps take OEMs to market by offering the open source Rity SDK for a full voice assistant-
enabled audio solution.
“Developed in close partnership with MediaTek, the open source Rity SDK offers an exceptionally fast time
to market for voice assistant devices without compromising the flexibility and quality expected by OEMs
creating the next disruptive product in the IoT, Audio, and Voice Assistant market segments,” said BayLibre
CEO Michael Turquette.
StreamSDK is an industry-proven smart audio solution that powers multiple tier-1 voice assistant and
streaming devices in the market. Jawad Haider, Head of Business Development and Partnerships for North
America at StreamUnlimited said: “We’re expanding our offerings by adding dedicated IoT functionality to
our SDK, that will help enable a plethora of new use cases centered around voice assistants, music
streaming, and smart home functions. MediaTek’s rich IoT program will help usher in the next generation of
intelligent audio products.”
Seeed Studios helps produce and provide global access to the next generation of AI enabled IoT products
through its manufacturing and distribution services. “Seeed Studio is proud to support MediaTek’s Rich IoT
program. We bring over ten years of experience to the initiative utilizing our extensive supply chain network
and providing agile manufacturing and global distribution services,” said Eric Pan, CEO of of Seeed Studios.
About MediaTek Inc.
MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables 1.5 billion
connected devices a year. They are a market leader in developing innovative systems-on-chip (SoC) for
mobile device, home entertainment, connectivity and IoT products. Their dedication to innovation has
positioned us as a driving market force in several key technology areas, including highly power-efficient
mobile technologies and advanced multimedia solutions across a broad range of products such as
smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek
empowers and inspires people to expand their horizons and more easily achieve their goals through smart
technology. They call this idea Everyday Genius and it drives everything they do. Visit www.mediatek.com
for more information.