“Refrigerdating”: Samsung's dating platform for fridge fetishists

Samsung needed something to boost the popularity of their US$4.000 FamilyHub refrigerator and the answer was “Refrigerdating” .Similar to the popular dating app Tinder, Users on the new dating website are also on the lookout for a new dating partner. However, instead of swiping through regular profile photos, users swipe through the contents of a potential partner’s ice box.

It may sound like a wacky theory, but the idea behind it is that similar refrigerator contents could possibly symbolize a similar lifestyle. Making it a more beneficial and authentic experience when looking for a partner rather than going through several profiles listing imaginary hobbies and made up extreme sport affinities. A man can lie but the contents of his refrigerator less so.

But why would the Korean manufacturer come up with this dating method? The answer is simple enough. Samsung’s FamilyHub smart fridge comes with a preinstalled inner camera, which is accessible from any location at all times. These photos can easily be uploaded to the Refrigerator dating platform with the tap of a finger and the search for a partner can begin!

However: One does not need to own a US$4,000 Samsung refrigerator in order to get in on the action. A simple photo of your fridge contents is all you need in order to be able to register for the service. Samsung cautions against “primping up” one’s fridge, stating that one should never display inauthenticity, when it comes to presenting the contents of one’s fridge and oneself in a future relationship.