“Refrigerdating”: Samsung's dating platform for fridge fetishists

Refrigerdating: The search for “the one” based on the contents of their refrigerator
Refrigerdating: The search for “the one” based on the contents of their refrigerator
This new dating trend originates from Samsung and shows just how handy the integrated camera in its Family Hub refrigerators can be. Instead of having to swipe through dating profiles plastered with snapchat filter modified photographs; users pick their partners based on the contents of their refrigerators alone.
Daniel Puschina,

Samsung needed something to boost the popularity of their US$4.000 FamilyHub refrigerator and the answer was “Refrigerdating” .Similar to the popular dating app Tinder, Users on the new dating website are also on the lookout for a new dating partner. However, instead of swiping through regular profile photos, users swipe through the contents of a potential partner’s ice box.

It may sound like a wacky theory, but the idea behind it is that similar refrigerator contents could possibly symbolize a similar lifestyle. Making it a more beneficial and authentic experience when looking for a partner rather than going through several profiles listing imaginary hobbies and made up extreme sport affinities. A man can lie but the contents of his refrigerator less so.

But why would the Korean manufacturer come up with this dating method? The answer is simple enough. Samsung’s FamilyHub smart fridge comes with a preinstalled inner camera, which is accessible from any location at all times. These photos can easily be uploaded to the Refrigerator dating platform with the tap of a finger and the search for a partner can begin!

However: One does not need to own a US$4,000 Samsung refrigerator in order to get in on the action. A simple photo of your fridge contents is all you need in order to be able to register for the service. Samsung cautions against “primping up” one’s fridge, stating that one should never display inauthenticity, when it comes to presenting the contents of one’s fridge and oneself in a future relationship.


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Daniel Puschina, 2019-02-10 (Update: 2019-02-10)
Daniel Puschina
Daniel Puschina - Editor
I am the generation who made the first computer experiences in the 90s on a 386 with the 20MHz turbo key. It was a tightrope walk between the performance limit of my computer and the scarce pocket money, but the motivation to get the last bit of performance out of it was all the greater. With 2MB of RAM, squeezing a single kilobyte out of the config.sys file was absolutely decisive for "Game starts" or "Game does not start". From this point on I also started to get more and more involved with benchmark tests, performance comparisons and tuning of components on the hardware side, which made me a permanent visitor to the Notebookcheck site in the last years. So it's a great pleasure for me to be able to write and test actively for this site myself.