Razer officially confirms second smartphone is coming
The Razer Phone was arguably one of the most unique phones released last year. Focused on gaming, the phone brought several new features, such as a high refresh rate display, to the smartphone industry. Some might even say the Razer Phone birthed an entirely new segment of the smartphone market, one that has seen entrants from Asus’ ROG line and other big players like Nubia and Honor. Even though the phone ultimately fell flat in sales, Razer deemed it enough of a success to release a sequel.
In their interim financial statement released today, Razer announced that the company would be releasing a “second generation Razer Phone” at some point in the future. The first Razer Phone was generally well received by reviewers but failed to make an impact in the smartphone market as a whole, ultimately fading away a few months after its release. Still, Razer is under the impression that the phone was successful enough to warrant the resources for a successor.
This is an odd move, but it’s certainly making headlines. That shouldn’t be surprising; Razer is known for building hype and ultimately delivering good, if somewhat disappointing, products that typically fail to live up to their own legend. Still, the company seems to be doing well; in their financial report, Razer announced that revenues and gross profit grew 39% and 46% year-on-year, respectively. They’ve likely got the cash to throw at another phone. Maybe this time, it’ll break its “gamers-only” marketing and succeed in the broader market.