Razer enters the PC game retail business with the launch of the Razer Game Store
Razer has announced their move into computer game retail with the launch of the Razer Game Store. Razer may have spent most of their existence making gaming peripherals and associated software, but this move matches their desire to diversify their portfolio with products such as the Razer Blade (also Stealth and Pro) gaming laptops and gaming orientated Razer Phone.
The store’s tagline is “Get Games. Get Rewarded” and this is where Razer’s zGold and zSilver come in. zSilver is a credit that works like rewards points and are earned with every purchase. zSilver can be redeemed later for access to exclusive offers or store vouchers and discounts on Razer products. zGold is a virtual currency that is pre-purchased to use later — like putting money in your Steam Wallet or Xbox Live, etc. — and using zGold gives more zSilver than when paying by other methods. Outside of this rewards system you will also find the regular percentage-based discounts that we are used to seeing on other platforms.
One important differentiation to make is that the Razer Game Store doesn’t distribute the games themselves. This store is a (legitimate) key selling service like the Humble Store or GamersGate, and these keys are then redeemed on platforms such as Steam or Uplay. This means that while you may not want to get involved in zGold, zSilver, or any Razer hardware deals, it is worth adding the Razer store to the list of places you price check since you redeem the games elsewhere.
At launch there are regional stores (language, currency, and customer support) for France, Germany, United States, and United Kingdom. There is a European storefront in English with prices in Euros for other European Union countries, and there is an international storefront in English with prices in US dollars for the rest of the world.
On top of the existing game discounts, Razer is celebrating the launch by offering a further 15% off on one game if you use the checkout code shown on this page. There is also a rewards bundle offered for buyers of games chosen by Razer each week.