Razer Store Live is the name of a new livestreamed product event scheduled to begin soon. It will broadcast via this brand's official YouTube account, and apparently offers activities such as giveaways and unboxings "available nowhere else".
This OEM has already converted its 2020 hardware debuts into digital formats. RazerCon 2020 was touted as having mixed-reality and RGB-reactive elements, however, whereas this new Store Live event seems to be a simpler livestream. Then again, it is also intended to launch new products.
Given that the inaugural RazerCon (which is apparently to be an annual thing now) saw the introduction of the Tiger Lake Blade Stealth, the Tomahawk ITX case, the Cyberpunk 2077 Edition of the Viper Ultimate mouse and even the brand's first gaming chair, it may be interesting to see what Razer could have left to launch at its upcoming event.
Then again, it may be more of an attempt to draw attention to, and drive traffic to, the OEM's webstore. As the Store Live stream has only about 2 days left to start now (on November 5, 2020 at 18:30 PST (15:30 CET), the wait to find out will not be that long.