Qualcomm confirms Snapdragon 8 Gen1 name amid portfolio re-brand: launch date for new flagship SoC detailed
Last week, renowned leakers revealed that Qualcomm planned to switch nomenclature for its smartphone SoCs, starting with the successor to the Snapdragon 888. While people believed that Qualcomm would announce the new chipset as the Snapdragon 898, @UniverseIce and @stufflistings claimed it would arrive as the Snapdragon 8 Gen1 instead.
Qualcomm has now confirmed that this is the case, albeit without announcing the Snapdragon 8 Gen1. In a blog post, the company also explains that it has separated the Qualcomm and Snapdragon brands. Hence, future Snapdragon SoCs will lack Qualcomm branding. Incidentally, they will no longer include 5G in their names either because '5G has become ubiquitous' across the Snapdragon product stack.
Additionally, Qualcomm states that it will use coloured badges in its chip logos to disintiguish flagship ones from mid-range and entry-level alternatives. Specifically, Qualcomm will reserve gold colouring for flagship chips and midnight, gunmetal, nickel and red for other categories. Qualcomm is yet to confirm which colour applies to what category, though.
However, it seems that existing product names like 'Qualcomm Snapdragon 888 5G Mobile Platform ' will remain. It remains to be seen how Qualcomm will integrate its re-brands and 'Plus' SoCs too, such as the Snapdragon 860 or Snapdragon 888 Plus. Qualcomm's Tech Summit begins on November 30, where it will debut its 'new Snapdragon brand evolution'.