Over half of consumers surveyed would prefer a service accessible from their phones: new data
Metova, a prominent company in the internet-of-things (IoT), connected-device and mobile IT solutions, has commissioned a report on current consumer preferences. This report was based on a survey administered to 1000 individuals in the US.
The results of this survey showed that over half (about 70%) of this group reported that they found a "great mobile experience" to be a crucial factor in taking up the services or offerings of one business over those of another. Furthermore, over 50% would choose one company over another based on nothing more than their ability to engage with customers through mobile devices. This suggests that consumers today would prefer to access or control the services they pay for via their smartphones.
The survey's data indicated that the consumers would be open to all kinds of services (from childcare to gardening) being "mobile". However, food delivery was the industry most often expected to be accessible via app or website. Furthermore, approximately 33% of the survey's respondents also indicated that they would like the opportunity to vote on their phones. This is a definitive indication that service providers of all kinds should take the trend towards a mobile-centric economy seriously.