Notebookcheck Logo

Netflix will offer a cheaper, mobile-only plan in several markets

Sub-US$4 Netflix plan coming to India and a few other markets
Sub-US$4 Netflix plan coming to India and a few other markets
The new Netflix plan only allows its users to watch the content on a single device — smartphone/phablet or tablet — at a time. It does not work on streaming devices such as Roku or Chromecast, PCs/laptops, or smart TVs. In India, the new plan will be available for the equivalent of US$3.63 per month.

Earlier this year, Netflix began testing a new plan that only allows its users to stream content on a mobile device — this also means that the user cannot stream to multiple mobile devices at once. While no other limitations are in place, this mobile-only plan will come for half the price of a regular subscription.

Yesterday, The Verge revealed that Netflix confirmed the aforementioned plan in a letter to investors by saying that it "will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU (average revenue per user) is low (below $5)."

In India, a regular Netflix subscription is priced at the equivalent of US$7.27 per month. The same Basic plan comes for a monthly fee of US$8.99 in the US. The new mobile-only plan will probably come for US$3.63 in India, although this figure has not been confirmed officially yet.

The new plan is expected to hit India in the third quarter, and other markets will probably be added to the list by the end of the year as well.

Source(s)

static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2019 07 > Netflix will offer a cheaper, mobile-only plan in several markets
Codrut Nistor, 2019-07-18 (Update: 2019-07-18)