Netflix will offer a cheaper, mobile-only plan in several markets
Earlier this year, Netflix began testing a new plan that only allows its users to stream content on a mobile device — this also means that the user cannot stream to multiple mobile devices at once. While no other limitations are in place, this mobile-only plan will come for half the price of a regular subscription.
Yesterday, The Verge revealed that Netflix confirmed the aforementioned plan in a letter to investors by saying that it "will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU (average revenue per user) is low (below $5)."
In India, a regular Netflix subscription is priced at the equivalent of US$7.27 per month. The same Basic plan comes for a monthly fee of US$8.99 in the US. The new mobile-only plan will probably come for US$3.63 in India, although this figure has not been confirmed officially yet.
The new plan is expected to hit India in the third quarter, and other markets will probably be added to the list by the end of the year as well.
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