MrBeast reportedly planning his own crypto-focused bank, community skeptical

MrBeast is known for his over-the-top video productions, often centered around high-stakes challenges and massive cash prizes. One of his most famous stunts was a real-life recreation of Squid Game – minus the danger – where the winner walked away with $456,000. With 446 million subscribers, Jimmy Donaldson, better known as MrBeast, runs the largest YouTube channel in the world. It’s no secret that his content generates serious revenue, and now he appears ready to channel that success into the financial sector.

According to a trademark application filed with the United States Patent and Trademark Office (USPTO), MrBeast’s company, Beast Holdings, LLC, is developing a new venture called MrBeast Financial. The platform is expected to offer services related to cryptocurrencies and modern banking. The trademark was filed on October 13, 2025, and is currently listed as “Live / Awaiting Examination” – meaning it’s active but has not yet been reviewed. Filed as an “Intent to Use” (ITU), the trademark indicates that the project is not yet live but planned for a future launch.

The trademark documents outline an ambitious vision for MrBeast Financial. The planned platform would offer a wide range of services, including traditional banking features such as credit cards, loans, investment banking and savings programs. It also aims to launch a crypto exchange with payment and trading capabilities through decentralized platforms (DEX). Additional offerings could include insurance, microfinancing, student and consumer loans, as well as financial planning and analysis tools.

A distrustful community

As the world’s most-followed YouTuber, MrBeast wields immense marketing power. According to Business Insider, MrBeast Financial is expected to launch as a mobile app, targeting his young, digitally savvy audience. However, concerns have already emerged within the Reddit community – particularly regarding the low average age of his viewers and the implications of introducing financial products to such a young demographic.

While there are no exact figures, MrBeast himself stated on X that “over half of his viewers are over 20 years old.” This suggests that while most of his audience isn’t made up of teenagers, they’re still relatively young. It’s also likely that many have limited experience with financial products, which could increase the risk of poor decision-making – especially if the platform offers complex services such as crypto trading or loans.

Many users have responded with skepticism, drawing comparisons to past crypto scandals. Comments such as “Ripping off 10–14 year olds – what a business model” and “Influencer banking is a nightmare waiting to happen” reflect widespread concern. Critics also point to MrBeast’s earlier ventures, including Beast Burger and Feastables, which some regard as unsuccessful. At the same time, there’s a possibility that MrBeast Financial could deliver genuine value – a legitimate financial service tailored to the needs of his young audience. For now, however, there have been no official announcements or details regarding a launch date.