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Mid-range Google Pixel phone could finally arrive this summer

Google Pixel 2 flagship to get a mid-range successor soon
Google Pixel 2 flagship
Although Google is currently involved in lower-cost initiatives like Android Go and Android One, the Google Pixel smartphones and phablets released so far always targeted the top tier of the market. However, the company is now planning to adjust its strategy in some markets like India, where a mid-range Pixel phone is expected to launch by the summer's end.

Last year, Google has sold less than 4 million Pixel handsets. While this seems like a large number, it is not. However, the Google Pixel flagships are not doing great in emerging markets like India mainly due to their price. Although the Android One handsets are quite popular in such markets, and Android Go — still in its infancy — might help as well, a more affordable Google Pixel phone is allegedly on its way as well.

According to ETtech, the technology section of well-known Indian online magazine Economic Times, "Google plans to launch a mid-range Pixel smartphone focused on price-sensitive markets such as India around July-August." Leading retailers that recently had talks with Google concerning the company's plans in India revealed that the internet search giant is excited about the growth of the consumer product business in the area. This evolution of the market comes as a natural consequence of the ever-expanding cheap 4G connectivity provided by Reliance Jio and other operators.

Before the mid-range Pixel handset arrives, Google is planning to launch multiple products in India, including the premium Pixelbook notebook, various intelligent home automation products, as well as its new smart speakers.

Unfortunately, we have no information about the specs and features that we should expect from the upcoming Google Pixel phone. However, since it has been confirmed by multiple sources who spoke to the Economic Times that Google is planning to spend big for advertising in India, to face the behemoths like Samsung and Apple, we might bump into some teasers sooner than expected.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 04 > Mid-range Google Pixel phone could finally arrive this summer
Codrut Nistor, 2018-04- 2 (Update: 2018-04- 3)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.