MasterCard and Samsung to launch Samsung Pay in Europe
Although Samsung's mobile payment service was expected to arrive alongside the Galaxy S6 and Galaxy S6 Edge, that did not happen. Samsung Pay was only unveiled next to the new handsets and now is scheduled for launch in the US and South Korea "later this summer." In addition to these two major markets, MasterCard and Samsung Electronics have just announced they will bring Samsung Pay to Europe as well.
According to the official press release, "Samsung and MasterCard will together roll out Samsung Pay throughout Europe. Card issuers will be able to connect to the MDES platform and activate the Samsung Pay service upon launch." Unfortunately, they did not announce when is this going to happen. Samsung Tomorrow also reveals that "Samsung is currently working with banks and partners to bring the payment service to Europe," but without any other details.
MasterCard announced earlier this year that it will provide tokenization services to Samsung Pay for secure transactions, thus enabling a quick scaling connection to US banks that are part of the program. Samsung Pay will probably reach Europe this fall, but there is no official ETA yet.