Mark Zuckerberg, a bankruptcy lawyer from Indianapolis, U.S., is suing Meta, the parent company of Facebook, after having his account suspended five times in the last eight years for impersonating a public figure.
"It's not funny," Zuckerberg told WTHR. "Not when they take my money. This really pissed me off."
Zuckerberg is suing Meta for negligence and breach of contract. He says his Facebook account keeps getting flagged by automated moderation systems despite years of complaints. The repeated bans have disrupted his practice, cut off communications with clients, and wasted $11,000 in ad spend used to promote professional accounts.
Meta has reinstated his account, but Zuckerberg isn't confident in the platform's moderation systems.
"I think it's offensive that a company that is supposed to be so tech savvy in the world can't figure out how to flag my accounts and keep this from happening," Zuckerberg told The New York Post. "It's like they're almost doing it on purpose, but I'm sure they're not but it feels like it."
Zuckerberg realizes Meta has "more money and more lawyers and more resources" than he does. He would rather "not pick a fight with them," but he doesn't know "how else to make them stop!"
In a statement shared with WTHR, a Meta spokesperson said that Zuckerberg's account had been reinstated, "after finding it had been disabled in error."
"We appreciate Mr. Zuckerberg's continued patience on this issue and are working to try and prevent this from happening in the future," the spokesperson added.