MSI is now the largest supplier of gaming notebooks worldwide
According to a report from DigiTimes with sources in China, Micro-Star International (MSI) now controls 19 percent of the gaming notebook market to become the world leader in the sector. Asus has been bumped to second place with 15 percent of the market. Note, however, that a 2015 report from the same DigiTimes source had claimed that both MSI and Asus controlled 50 percent of the gaming notebook market instead.
Additionally, global shipments of gaming notebooks for this year will increase to around 4.5 million units corresponding to an increase of 15.4 percent YoY. There is a large growth potential for gaming notebooks as this segment represents just 3 percent of the global market for notebooks thus far.
MSI is already benefiting from higher sales as its shares have risen 20 percent from 4.39 Taiwanese Dollars (NT$) to 5.41 NT$ or $0.17 USD. Sales are expected to rise even further now that "VR Ready" products are becoming more mainstream.
Gaming notebooks are successfully fighting the general downward trend of overall notebook sales. Both Windows 10 and Skylake have been unsuccessful in boosting the sales of traditional notebooks, but detachables, convertibles, and gaming notebooks have seen growing sales in most parts of the world.