Lenovo has sold over 13 million smartphones on Flipkart so far

Lenovo Moto M teaser image, Lenovo sales in India via Flipkart reached 13 million units — Lenovo Moto M

Since teaming up with the Indian online retailer back in 2014, Lenovo managed to sell more than 13 million handsets on the local market, including Moto devices. Now, Lenovo is the second smartphone brand by value and volume in India.

Codrut Nistor, 11/29/2016

Earlier today, Lenovo launched the K6 Power smartphone in India. However, during the same press event, an interesting fact was revealed as well. According to Flipkart's vice president Ajay Yadav, the online retailer managed to sell no less than 13 million Lenovo smartphones since the two companies began to work together (2014).

Although lurking in the shadow of the big names like Samsung or Apple on the global smartphone market, Lenovo is a force to be reckoned with in India. As revealed by the executive director of the company's Indian Mobile Business Group, Sudhin Mathur, "We are the number 2 smartphone brand by value and volume in India and have been a dominating player in the online space since last 7 quarters."

Returning to Flipkart's vice president, he also mentioned that over half of those who buy a Lenovo handset upgrade it with another smartphone from the same brand. Nonetheless, the local market is dominated by multiple low-cost handset makers, since the latest IDC report reveals that Lenovo has a market share of 9.5 percent in India.