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Xiaomi to push digital smartphone sales in India starting with the Mi 4s and Mi 5

Xiaomi to push digital smartphone sales in India starting with the Mi 4s and Mi 5
Xiaomi to push digital smartphone sales in India starting with the Mi 4s and Mi 5
The increasingly competitive smartphone market in China is forcing Xiaomi to look beyond its borders for an expansion to India.

The recently announced Xiaomi Mi 4s and Mi 5 are both expected to be hot sellers from the Chinese manufacturer. As reported earlier, there is an increasing demand for Xiaomi devices and the manufacturer has been improving its production logistics to keep up with demand. Nonetheless, Xiaomi still missed its 80 million sales target for the 2015 calendar year.

Xiaomi will be expanding into the booming e-commerce industry in India starting 2016. Online retailers such as Amazon, Flipkart, Paytm, and Snapdeal are flourishing in the country and Xiaomi VP Hugo Barra has been going out of his way to publicly promote partnerships between them and the smartphone maker. The premiere of the Redmi Note 3, for example, was hosted by Barra himself at a press reveal.

According to President of Xiaomi Bin Lin, India holds potential in terms of growth prospects as 30 percent of smartphones sold are done online with the trend expected to increase over time. Barra will be pushing sales of the Note 3, Mi 4s, and Mi 5 in the region as they become widely available.

The 5-inch 1080p Mi 4s will carry a Snapdragon 808 SoC with 3 GB RAM, MIUI 7.0, 3260 mAh battery, and USB Type-C while the more powerful 5.2-inch 1080p Mi 5 will carry a Snapdragon 820 SoC with 3 to 4 GB RAM (depending on the SKU), MIUI 7.0, 3000 mAh battery, and USB Type-C. Perhaps more notably, however, is that the Mi 4s will support MicroSD cards while the larger Mi 5 will not.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 03 > Xiaomi to push digital smartphone sales in India starting with the Mi 4s and Mi 5
Ronald Tiefenthäler/ Allen Ngo, 2016-03-14 (Update: 2016-03-14)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.