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LeEco formally enters the US market in October

Le Max Pro Android phablet, LeEco to enter the US market in October 2016
Le Max Pro
Chinese manufacturer LeEco will hold a launch event in California on October 19, thus marking its official debut on US soil.

The company that was also known as "The Netflix of China" and now is referred to as "The Google of China" is finally coming to the US market. While LeEco started with video streaming, they quickly added automated cars, handsets, navigation technology, and even Android-powered bikes to their portfolio. Although already having an HQ in San Jose, their official debut in the US is scheduled for October 19th.

Earlier today, LeEco mentioned that "October 19th will be the day the company hosts an announcement event in California." There are no other details available, but since the Le Pro 3 handset became official earlier this week and turned out to be a great success in its home market already (500,000 units sold in 15 seconds), bringing it to the US market would be a smart opening move.

The Le Pro 3 is powered by a Qualcomm Snapdragon 821 processor, and the 4 GB RAM variant retails in China for less than $270 USD. A top-of-the-line variant is expected to offer 6 GB of memory, but also for a very good price. We will get back to LeEco and its debut on the US market next month, so stay tuned.


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Codrut Nistor, 2016-09-30 (Update: 2016-09-30)