LeEco apparently figured out that China is not the US and changed its business plan for the North American market. To be more accurate, they first decided to debut on the US market using the "flash sale" approach. Now, it looks like they are dropping that plan and moving to the traditional online business model widely used in the US.
Starting today, the company's web store LeMall.com is open 24/7 for US customers. However, since overlooking the big retail names in the US would be a mistake, the Chinese company also plans to bring its products to Amazon, Target, and Best Buy.
The three big online retailers mentioned above will have the Le S3 and Le Pro 3 in stock this Thursday, next to LeEco smart TVs. The products currently available on LeMall are Le Pro 3 ($399 USD), Le S3 ($249 USD), as well as the Super4 X43 Pro smart TV, priced at $649 USD. All come with free shipping and LeRewards instant rebates.