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LG files for "Folds" and "Arc" trademarks

LG Arc and Folds trademarks spotted online (Source: LetsGoDigital)
LG Arc and Folds trademarks spotted online (Source: LetsGoDigital)
While there is no official statement regarding LG's plans for foldable and bendable devices, at least they are going for two names. The South Korean OEM has recently filed for two new trademarks and none of them seems to bring anything new to the market — "Arc" and "Folds" are not the most original names they could have come up with.
Codrut Nistor,
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The companies who are not into the foldable game yet have no solid reasons to worry for now, since the Samsung Galaxy Fold has managed to prove once again that sometimes not being the first one to push new technologies on the market is a wise choice. However, not being the first provides enough time to choose a smart name for your upcoming products, but LG has apparently failed to come up with well-chosen names for its foldables.

LG's latest trademarks are weak, without a doubt: "Arc" and "Folds" might draw lawsuits from Microsoft and Samsung for good reasons. After all, "LG Folds" and "Samsung Galaxy Fold" sound quite similar, and the Microsoft Arc peripherals are also far from being some products that nobody has ever heard of. 

In the past, LG has trademarked a few other — much better, we must add — names: Flex, Foldi, Duplex, and Bendi. No matter the name of LG's upcoming foldables, they will have to face two big enemies that have been revealed already — but both have been also delayed and are not available for purchase yet: the Samsung Galaxy Fold and the Huawei Mate X.

Would you grab a foldable by LG instead of choosing to go with Samsung or Huawei? Are you one of those who think that it is still too early for handsets with foldable touchscreens? As usual, the comments section is all yours, so do not be afraid to use it.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5428 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 07 > LG files for "Folds" and "Arc" trademarks
Codrut Nistor, 2019-07-29 (Update: 2019-07-29)