Jaguar goes all-electric: Futuristic concept car revealed
The iconic Jaguar brand is undergoing a profound transformation as the British automaker shifts its focus to becoming a leader in luxury electric vehicles. This new direction was marked by the unveiling of the Jaguar Type 00 concept car during Miami Art Week.
The Type 00 boasts a strikingly futuristic design, highlighted by its elongated hood and the absence of a rear window, likely replaced entirely by camera technology. Inside, Jaguar embraces innovation with a bold approach to luxury, incorporating high-quality, unconventional materials like travertine stone, alabaster and brass to redefine the premium experience.
While the design of the Type 00 may not be its most impressive feature, Jaguar aims to make a statement in the luxury EV market with ambitious performance specs, including a projected range of up to 692 kilometers and an output of 1,000 horsepower. These figures are likely intended to position the car as a serious contender against rivals like the Mercedes-Benz EQS, Porsche Taycan and Rolls-Royce Spectre. Prices are expected to start at £100,000 (approximately $126,000). However, many details remain unclear, especially regarding when the model will enter production.
Type 00 faces widespread criticism
The Type 00’s design aims to embody the vision of Jaguar founder Sir William Lyons, who famously stated that a Jaguar should be "a copy of nothing at all." However, the concept has sparked mixed reactions on YouTube, with many users considering it impractical and visually unappealing. The absence of a rear window and the exaggeratedly long hood are central points of criticism. Some even describe the design as "cartoonish," likening it to toy cars, a sentiment likely influenced by its striking color options, such as "Miami Pink" and "London Blue."
Jaguar's bold design approach has also faced mostly negative feedback on Reddit. While some users commend the brand's courage to reinvent itself, many express concern that it risks straying too far from its traditional values. Ultimately, Jaguar's long-term success with this new direction may hinge on its ability to strike a balance between innovation and preserving its identity.
Source(s)
YouTube / Jaguar
Image source: Pixabay / BJB_Photos
