It's now hard to find a RTX 5080 for under $2,000 in the US — once the RTX 5090's price

Following the flagship GeForce RTX 5090, the GeForce RTX 5080 has become significantly more expensive in the US, with verified retail offers now starting at nearly $2,000. That is almost twice Nvidia’s original $999 launch price and around $800 more than prices from just two months ago.

The October 28 survey by VideoCardz covered Micro Center, Best Buy, Central Computers, Newegg and other retailers. It counted only new cards with confirmed store inventory or an active purchase option, excluding used, refurbished, backordered and sold-out products, as well as marketplace listings the site could not verify.

Micro Center had the cheapest offers, listing the Gigabyte GeForce RTX 5080 Windforce SFF OC and MSI GeForce RTX 5080 Suprim Liquid SOC at $1,979.99 each. However, both cards were available only for local pickup at selected stores. Best Buy offered the PNY GeForce RTX 5080 Triple Fan OC for $1,999.99, making it the cheapest online purchase option. That price puts the RTX 5080 almost in line with the RTX 5090’s original $1,999 launch price.

Prices also varied sharply between models, sometimes reversing their usual positioning. Micro Center listed the Asus ROG GeForce RTX 5080 Astral OC for $2,079.99, while the lower-tier Asus GeForce RTX 5080 Prime OC cost $2,349.99 — a $270 premium over the higher-end model.

Prices have risen sharply over the past two months. On October 27, hardware analyst Josh Walrath noted that the going price had climbed from around $1,200 to as much as $2,200 for some models.

The reasons behind the latest surge remain unclear. Nvidia has not publicly explained the price increases and has yet to respond to inquiries from media outlets. Board partners have also provided little information about GPU supply, leaving it uncertain which models are being produced in sufficient quantities. There is also little indication of when prices might return to more typical levels.