Huawei teams up with KFC to release a new smartphone
KFC is celebrating its 30th anniversary since opening its first store in China, and what better way to commemorate the occasion than with its very own smartphone, right? The world-famous fast food chain has joined forces with mobile giant Huawei to release a limited-edition handset that celebrates the nation's love for all things fried.
The phone itself is decent if unremarkable, at least on paper. It features a 5.5-inch screen powered by a Snapdragon 425 processor and 3 GB of RAM. 32 GB of internal storage are available, expandable to 128 GB with a micro SD card. The KFC phone comes with a fingerprint scanner, although it's questionable whether that feature and greasy fingers are a good combination.
But nobody's interested in the KFC phone for its specs, are they? No, of course not—the fact that the phone is KFC branded is what holds a kind of mystical and curious appeal. To that end, the KFC phone features the iconic Colonel Sanders engraved on its back plate, along with a big "1987" that marks the date KFC first debuted in China. Aside from that, though, the KFC phone looks like a pretty ordinary albeit bright red-colored Huawei device.
The handset does come prepackaged with a unique feature: a company-branded music app. The K-Music app apparently allows users to wireless stream their music library to a KFC location's speakers, so that everyone else can enjoy (or suffer through) their favorite tunes. A very interesting feature, to be sure, which I'm sure most people will use responsibly and with consideration for the rest of the restaurant patrons.
Supplies of the KFC phone are extremely limited; only 5,000 are available nationwide. According to The Verge, each handset costs about US $162 (1,099 yuan).