HTC is bringing its Wildfire series back from the dead

Of all series why the Wildfire, HTC? (Image source: CNET)
Of all series why the Wildfire, HTC? (Image source: CNET)
Remember the HTC Wildfire? Well, the Taiwanese company is seemingly giving the series a new lease of life, having registered ten new device names in Russia. Just when we thought HTC was about to give up the ghost itself.
Alex Alderson,

HTC seems to be trying to mount a fightback with its ailing smartphone business. The company has the U19e and Desire 19+ on the way, which surprised us. Inexplicably, the company now looks like it is reviving the long-dead Wildfire series. The HTC Wildfire S came out in February 2011, so it bringing the name back now is an odd move.

The news comes courtesy of Russian website, which has obtained a regulatory document containing the registration of ten new HTC Wildfire smartphones. The company trademarked the names Wildfire E, Wildfire E1, Wildfire E2, Wildfire E3, Wildfire R and the Plus variants of each on May 22, so do not expect to see any Wildfire branded smartphones hit the market any time soon.

Interestingly, the manufacturer is listed as Fortune Ship International Industrial Limited, which apparently has links with Poptel. Little else is known at this stage, but we would bet on the Wildfire reboot being a budget series. We would not be surprised if it only came to market in select regions too like the U19e and Desire 19+. Is this HTC repositioning itself as a budget smartphone manufacturer?

(Image source: Mobiltelefon)


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 06 > HTC is bringing its Wildfire series back from the dead
Alex Alderson, 2019-06-13 (Update: 2019-06-13)
Alex Alderson
Alex Alderson - News Editor - @aldersonaj
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.