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Google Pixel 4 and Pixel 4 XL discontinued ahead of Pixel 5 release

Google ends production of the Pixel 4 and Pixel 4 XL. (Source: CNN)
Google ends production of the Pixel 4 and Pixel 4 XL. (Source: CNN)
Barely ten months after the launch of the Pixel 4 and Pixel 4 XL, Google has now discontinued the two phones. Typically, Google's offerings stay on the market for about eighteen months, so this is something of a surprise.
Ricci Rox,

Google launched the Pixel 4 and Pixel 4 XL back in October last year. Ten months later, the two flagship phones look to have run their race and have now been discontinued ahead of the release of the next-gen Pixel phone, the Pixel 5.

Speaking to The Verge, Google had this to say:

“Google Store has sold through its inventory and completed sales of Pixel 4 [and] 4 XL. For people who are still interested in buying Pixel 4 [and] 4 XL, the product is available from some partners while supplies last."

That's a surprising decision by Google, as previous Pixel phones were produced for much longer. The Pixel 3 and 3 XL were discontinued in March, for example, eighteen months after they were released. The Pixel 4 duo, on the other hand, spent only half that time on the market. It appears Google is quickly trying to move away from the Pixel 4 and Pixel 4 XL towards a new product ideology—one that has just been kickstarted with the release of the Pixel 4a a few days ago. 

The company is set to release the Pixel 4a 5G and Pixel 5 later this year, with the Pixel 4a 5G expected to be a bigger, more powerful version of the regular Pixel 4a. The Pixel 5 will remain Google's top of the line phone but will move downmarket relative to previous offerings in the series. Both the Pixel 4a 5G and the Pixel 5 will be available on pre-order starting October 8.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 08 > Google Pixel 4 and Pixel 4 XL discontinued ahead of Pixel 5 release
Ricci Rox, 2020-08- 6 (Update: 2020-08- 6)
Ricci Rox
Ricci Rox - News Editor - @riccirox
I'm a freelance copywriter who lives and dies for tech. Android, ​especially. The smartphone market is one going through an impressive growth spurt, so I crawl the Internet with keen interest in a technological ecosystem that doesn't seem to be slowing down anytime soon.