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Google Pixel 4 and Pixel 4 XL discontinued ahead of Pixel 5 release

Google ends production of the Pixel 4 and Pixel 4 XL. (Source: CNN)
Google ends production of the Pixel 4 and Pixel 4 XL. (Source: CNN)
Barely ten months after the launch of the Pixel 4 and Pixel 4 XL, Google has now discontinued the two phones. Typically, Google's offerings stay on the market for about eighteen months, so this is something of a surprise.
Ricci Rox,
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Google launched the Pixel 4 and Pixel 4 XL back in October last year. Ten months later, the two flagship phones look to have run their race and have now been discontinued ahead of the release of the next-gen Pixel phone, the Pixel 5.

Speaking to The Verge, Google had this to say:

“Google Store has sold through its inventory and completed sales of Pixel 4 [and] 4 XL. For people who are still interested in buying Pixel 4 [and] 4 XL, the product is available from some partners while supplies last."

That's a surprising decision by Google, as previous Pixel phones were produced for much longer. The Pixel 3 and 3 XL were discontinued in March, for example, eighteen months after they were released. The Pixel 4 duo, on the other hand, spent only half that time on the market. It appears Google is quickly trying to move away from the Pixel 4 and Pixel 4 XL towards a new product ideology—one that has just been kickstarted with the release of the Pixel 4a a few days ago. 

The company is set to release the Pixel 4a 5G and Pixel 5 later this year, with the Pixel 4a 5G expected to be a bigger, more powerful version of the regular Pixel 4a. The Pixel 5 will remain Google's top of the line phone but will move downmarket relative to previous offerings in the series. Both the Pixel 4a 5G and the Pixel 5 will be available on pre-order starting October 8.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1833 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 08 > Google Pixel 4 and Pixel 4 XL discontinued ahead of Pixel 5 release
Ricci Rox, 2020-08- 6 (Update: 2020-08- 6)