Google Fitbit Loop leaks with eye-catching design in photos and videos
In collaboration with basketball player Stephen Curry, Google published a teaser video in which the manufacturer's latest Fitbit wearable was officially shown for the first time. However, Stephen Curry is apparently already wearing this supposed Fitbit Loop in everyday life, as the bracelet can be seen in numerous Instagram posts that have been published since the beginning of March.
The light grey wristband with orange color accents is clearly different from the plain black fitness tracker that Stephen Curry wore before that time. The fact that the bracelet has already been worn in public for several weeks indicates that the hardware is almost finalized and the launch is imminent.
This Fitbit Loop is likely to be positioned as a direct competitor to the Whoop 5.0, the Polar Loop and the Amazfit Helio Strap ($99 on Amazon). Google has opted for a relatively slim design with an eye-catching color scheme, while the buckle indicates that the strap can be infinitely adjusted in length to ensure a perfect fit.
According to earlier rumors, Google will offer the option of using the wristband without a subscription, but a paid subscription will be required to use all the features. This subscription is primarily intended to grant access to the Fitbit Personal Health Coach, which analyzes the collected data and can provide tips on how to improve health and achieve the goals set. No further details on the technology, price or launch date of this wristband are yet known.
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