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Google Fitbit Air launches for $99, also for iPhone users

Fitbit Air competes with Whoop 5.0 at a much lower price.
ⓘ Google
Fitbit Air competes with Whoop 5.0 at a much lower price.
Google's Whoop competitor is here, promising first-class comfort and numerous health and fitness features for just $99. Fitibt Air is also compatible with the Apple iPhone and can be used without a subscription, even if a subscription is required for AI features.

With Fitbit Air, Google presents a new competitor to Whoop 5.0 which is positioned alongside the Amazfit Helio Strap as one of the most affordable fitness wearables on the market. Google offers numerous bands, from a sports wristband made from recycled yarn with a Velcro fastener to a premium wristband with a stainless steel clasp.

Fitbit Air is inserted into the wristband and is barely visible from the outside. By removing a display, Fitbit Air is said to achieve a battery life of one week, even though the heart rate is measured every two seconds. Google has also installed an SpO2 sensor, a skin temperature sensor and a 3-axis acceleration sensor. These sensors are sufficient to record sleep, actively burned calories, cardio exertion and steps taken.
 


While these features are available without a subscription, AI features, guided meditations and detailed sleep analyses with AI insights are only available in conjunction with Google Health Premium, and therefore cost an extra $9.99 per month. Of particular interest is Google's AI Coach, which can automatically create training plans and give tips for workouts. Fitbit Air is waterproof and can be worn for swimming.

Prices and availability

Google Fitbit Air is now available for pre-order at the Google Online Store in a choice of red, turquoise, blue or black, each for $99. Delivery is expected to begin at the end of May. The wristband can be used with both an Apple iPhone and an Android smartphone via the new Google Health app. Anyone who purchases the wristband will receive three months of Google Health Premium free of charge.
 

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2026 05 > Google Fitbit Air launches for $99, also for iPhone users
Hannes Brecher, 2026-05- 7 (Update: 2026-05- 7)