Google Chrome to kill intrusive ads starting mid-February 2018
Many websites manage to stay afloat these days thanks to the revenue generated by the ads they display, but there is a very thin line between a fair amount of advertising and a completely annoying approach that ruins the users' experience. As we already heard back in June, Google has serious plans about this nuisance. Yesterday, they also revealed when will Google Chrome begin to block intrusive advertisements on both mobile and desktop websites.
According to the latest update on Google's efforts to enforce the Better Ads Standards, "Starting on February 15, in line with the Coalition's guidelines, Chrome will remove all ads from sites that have a "failing" status in the Ad Experience Report for more than 30 days."
Thanks to this decision, Google Chrome users will no longer be bothered by some extremely annoying ads, especially those that show up and play automatically with the sound level at maximum and prestitial ads with countdown on desktop, or full-screen rollover ads on mobile. In addition to these, there are other types of ads that will bite the dust as well, such as pop-up ads, ads with density greater than 30 percent, flashing animated ads, and large sticky ads.
The Better Ads Standards were defined after surveying 25,000 internet users in North America and Europe. Google's ad blocker for Chrome surfaced back in August with a Canary beta build. Since it allowed users to disable it back then, we expect the final version to have this capability as well. After all, there are already a few excellent ad blockers around, such as uBlock Origin or AdBlock, but it is good to see that Google Chrome is finally moving in the right direction by including ad blocking capabilities in its core package.