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Fujifim suspends X100V orders likely due to overwhelming demand, component shortage; raises questions about viability of successor

There's a lot to like about the Fujifilm X100V, which might explain its incredible demand. (Image source: Fujifilm)
There's a lot to like about the Fujifilm X100V, which might explain its incredible demand. (Image source: Fujifilm)
The Fujifilm X100V has been one of Fujifilm's most successful fixed-lens endeavours to date, with many reviewers praising it highly for its image quality and great handling. It seems that Fujifilm has become a victim of its own success, as it appears to be unable to keep up with demand for the camera. B&H Photo is only the most recent retailer to suspend orders for the X100V, calling into question Fujifilm's supply chain and the ability to ship enough units of a potential successor.

If the sales numbers and months-long order backlog are anything to go by, Fujifilm's X100V has been a tremendous success, but that success appears to be coming back to bite the Japanese camera company, according to Fuji Rumors. While the X100V has always been in high demand, with even the post-release period seeing significant shipment delays, the backlog has seemingly gotten so bad that B&H Photo has suspended orders for the X100V until further notice, citing unpredictable production as the reason for the suspension. 

Unfortunately, our supplier cannot provide an accurate timeframe so we have suspended backorders for this item.

Previously, it was reported that Fujifilm was suffering from a parts shortage, specifically for semiconductors, stating that it would affect production of camera bodies and lenses. This indicates that the semiconductor shortages are likely more related to processor and IC production than sensors, which might explain why X-T5 buyers haven't faced the same delays.

Since 2014 Fujifilm has more or less stuck to three-year release cadence, suggesting the announcement for a successor to the X100V in September may be possible — or it may have been at one point. If the production delays on the X100V continue this way, though, we likely won't see a X100V replacement until much later. It should also be mentioned that echoes of the pandemic have been felt in the intervening years, so it wouldn't be surprising to see a postponed announcement for a new X100 camera, regardless of current-generation supply-chain issues.

Buy a Fujifilm X-T5 body on Amazon.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 06 > Fujifim suspends X100V orders likely due to overwleming demand, component shortage; raises questions about viability of successor
Julian van der Merwe, 2023-06-13 (Update: 2023-06-14)