Ford set to open F-150 Lightning orders to buyers without reservations
Ford dealerships will once more start accepting orders for the F-150 Lightning on May 9, 2023, according to a supposed Ford dealership memorandum posted on Lightningowners.com (as picked up by Electrek). This comes after the company closed the order books for its electric pickup truck and halted production in February of 2023.
Until this announcement, Ford was only making F-150 Lightning orders available to those who had reserved a unit through Ford's site. Starting on May 9, 2023, however, it seems as though Ford will be accepting orders for the electric pickup truck, sans reservation.
Availability will be limited to the US$63,474 XLT, US$75,974 Lariat, and US$98,074 Platinum options. The more attractive F-150 Lightning Pro, which starts at just US59,974, is sold out for the 2023 model year. Orders will be available online and directly through dealerships, with a deposit of between US$500 and US$1,500 required to secure the order.
The electric pickup truck market is clearly one that is ripe for the picking. Aside from the F-150 Lightning, buyers looking for an electric pickup are currently limited to the comically large Hummer EV or the perpetually unavailable Rivian R1T. Other options on the horizon from the likes of RAM, Chevrolet, and Tesla, mean Ford may soon have to fight for the continued success of the F-150 Lightning.