Fisker delivers first Ocean EV as the company hustles to meet 42,400 unit target for 2023

Fisker has announced that CEO Henrik Fisker recently hand-delivered the company's first Ocean electric SUV to a buyer in Copenhagen, Denmark just as the company's predicted production ramp is set to start at the beginning of the second quarter of 2023. The Ocean One launch model in question features an impressive 440 miles of WLTP-rated range and a starting price of US$70,500.

It was previously reported that Fisker had produced a handful of units of its Ocean SUV in Q4 of 2022, but that it planned to ramp up production in 2023 to reach a total of 42,400 units by the end of the year. As of February 2023, Fisker had received over 65,000 pre-orders for the Ocean.

Only time will tell if Fisker can meet its considerable pre-orders, especially given that its production target for 2023 only covers 65% of the pre-orders. 2023 has continued to take a toll on EV supply chains, with even Tesla having to reassess its strategies in some countries.

Fisker's Ocean SUV is a fairly competitive platform, given that even the US$35,970 base model Ocean Sport delivers a rather impressive 273 miles of range. Moving up to the Ocean Ultra nets you 379 miles of range, while all the trims above that offer 440 miles of range from a dual-motor powertrain.

The manufacturer seems to be taking a different approach to things, compared to its bigger rivals, too. Instead of building out its own charging network, like Tesla, Fisker has partnered with a number of companies, including Deftpower in the EU and ChargePoint in the US, to provide its customers with a charging solution. This strategy should help the company reach a broad market without having to go through the slow infrastructure development that Tesla experienced.

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