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First they came for Japan, then they came for the US

The company has recorded impressive growth statistics but it remains to be seen if this is a sustainable trend.
The company has recorded impressive growth statistics but it remains to be seen if this is a sustainable trend.
A report by Canalys has shown data pointing towards India's usurping of the US to become the second largest smartphone market in the world, with China standing at the top of the pyramid.
Ricci Rox,
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 A few days ago, we did a report on a study by analytics firm GfK that pointed towards the growth of the smartphone market in Emerging Asia—a geographical demographic that includes countries like India, Malaysia, and Indonesia—and a slight decline in the North American one. This time out, a new report by Canalys has provided data that validates the former, with numbers showing India's rise to cementing its place as the second largest smartphone market in the world.

The Indian market has seen significant growth over the past five or six years, so this was inevitable for the most part. It's more incredible that the US managed to hold on to its position for this long, as there's a not-so-significant difference of close to a billion between the populations of both countries. 

On the business side of things, the battle for dominance in the Indian market is almost exclusively between Samsung and Xiaomi, with 45.6% of the total market share split almost evenly between the two companies. In Q3 alone. Samsung recorded 9.4 million shipments, while Xiaomi came close with 9.2 million, an amazing 290% year-on-year growth from 2016. Samsung has a firm grip on the mid-range segment, with OPPO and Vivo providing a modicum of competition. Xiaomi are undisputed kings of the budget market, however, and we expect the upcoming releases of the next generation of Redmi devices to catapult the MIUI-makers to the top of the Indian market. There's also the news of the teased camera-centric mid-range Xiaomi series for the Indian market, which is an indication of Xiaomi's ambition to cement its dominance.

The Indian market has grown in leaps and bounds, and there's no doubt that ambitious manufacturers have to start taking it seriously, especially since there's still massive room for growth. Xiaomi's rise is in no small part due to its efforts in the Indian market and we expect the company to sit at the round table alongside monoliths like Apple, Samsung, and Huawei within the next few years.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 2058 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 10 > First they came for Japan, then they came for the US
Ricci Rox, 2017-10-27 (Update: 2017-10-27)