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Fashion company Guess to release Android Wear smartwatches

The Guess Connect with Android Wear 2.0 is expected this fall. (Source: Guess)
The Guess Connect with Android Wear 2.0 is expected this fall. (Source: Guess)
The global fashion company is joining the growing list of smartwatch retailers this fall.
Sam Medley,
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It’s a day of smartwatch announcements. Guess is throwing its fashionable hat into the smartwatch ring with the Guess Connect, an Android Wear 2.0 smartwatch slotted for release later this year.

The brand currently sells smartwatches that are just Martian devices rebranded as the Guess Connect. The watches feature a static notification bar that syncs to the wearer's phone. The updated Guess Connect watches will instead run Android Wear 2.0.

The Qualcomm Snapdragon Wear 2100 processor (which is becoming fairly common for AW 2.0 watches) will sit at the heart of the watches. All other specs at this time are unknown, but people interested in buying a smartwatch from a fashion company like Guess probably aren't overly concerned with tech specs.

The Guess Connect is the latest in a growing list of smartwatches from non-tech oriented companies. One has to wonder how successful these devices will be; companies like Fossil and TAG Heuer are betting big on a waning wearables market. However, it may just be these companies that see success; by marketing smartwatches to “regular” consumers who are less obsessed with tech, they may be striking into an untapped and lucrative market.

The Connect will come in eight styles, five of which are specifically designed for men. Potential customers can expect the watches to hit the market this fall.

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Sam Medley
Sam Medley - Senior Tech Writer - 1125 articles published on Notebookcheck since 2016
I've been a computer geek my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a database administrator. I started working with Notebookcheck in October of 2016 and have enjoyed writing news and reviews. I've also written for other outlets including UltrabookReview and GeeksWorldWide, focusing on consumer guidance and video gaming. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not writing on electronics or tinkering with a device, I'm either outside with my family, enjoying a decade-old video game, or playing drums or piano.
contact me via: @samuel_medley
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Sam Medley, 2017-03-20 (Update: 2017-03-20)