Casio introduces new traditional timepieces at Baselworld 2017
Android Wear 2.0 has brought several new changes to the smartwatch industry, including easier notification management and improved fitness tracking. The Apple Watch remains a popular choice, and tech enthusiasts are waiting with bated breath for the next release. Fitness trackers are appearing on more and more people’s wrists. There’s no doubt that wearable technology has exploded in popularity over the past few years (Gartner says the industry grew 18.4% in 2016). It can be refreshing, then, to take a look at some of the newest “dumb” watches coming out.
Casio, a leader in the timepiece industry, announced yesterday the release of a few new models at Baselworld 2017. The G-Shock, Baby-G, and Edifice lines will each see a new member later this year.
The G-Shock GSTS310D is a new watch with a stainless steel band and bezel surrounding a black face. The timepiece features typical aspects of the G-Shock line: shock resistance, water resistance up to 200 meters, automatic LED, luminous hands, multiple alarms, a 1/100th-second stopwatch, and a timer. The defining feature of the GST310D is the inclusion of Casio’s Tough Solar technology in the 49.3 mm case. Watches with Tough Solar built into the face can recharge via sunlight, so users won’t have to recharge or replace a battery. Just stick the watch in the sun for a bit and it’ll charge back up.
For those seeking a more professional and elegant look, he Casio Edifice EQB501 “embodies the look and feel of speed.” The watch is encased in a polished stainless steel 44.4 mm case with a speed indicator and tachymeter etched into the bezel. The EQB501 looks like a tough watch thanks to its 100-meter water resistance and mineral crystal plate covering the face. Mineral crystal is highly scratch resistant and widely regarded as one of the toughest transparent materials available. The watch may be a traditional timepiece but has a smart trick up its sleeve. Using the CASIO WATCH+ app, the EQB501 can connect to the wearer’s smartphone to get the current time and location and set itself accordingly. Once synced, the EQB501 will update four times a day automatically or manually at the push of a button. The EQB501 can also be used to find the connected phone.
Casio’s Baby-G line can be thought of as G-shock for women, and the BGA240 may be a good option for women who want a fashionable sport watch. It has similar features to the G-Shock GSTS310D, including 100-meter water resistance, shock resistance, and a variety of timekeeping tools. The 42.6 mm case is available in black with a lime face, black with a white face, pink with a white face, or white with a black face. The band is perforated to allow the wearer’s wrist to breath and has added protection on the back for comfort.
David Johnson, Vice President of Casio’s Timepiece Division, said: “Out new timepieces highlight Casio’s focus on durability and style paired with connected technologies. Casio continues to innovate with exciting designs and our new releases this year prove to be both tough and forward thinking.” The models detailed above are on display at Casio’s booth at Baselworld and should be available later this year.
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