Facebook: New app "Lifestage" wants to win over Snapchat users

Facebook ist just not cool – at least young people feel that way and prefer using Whatsapp and Snapchat to jabber about all things school, fashion, computer games and daily life. As Snapchat is not a Facebook-owned company the giant network from Menlo Park had to create something for young people.

Enter "Lifestage" – designed primarily for kids visiting secondary schools. They are supposed to connect amongst each other using the new app. That's interesting as that's also the story of how Facebook started of some years ago only at universities. If you want "Lifestage" is just a younger version of Facebook which makes sense as the network itself is doing quite well.

Facebook relies on candy-coloured and cheeky designs that you can use to improve your videos. There are piles of poo and hearts vomiting rainbows. "Video first" is what the Facebook entry announcing the app says meaning the concept is mainly based on short video snippets where users present facial expressions, the content of their fridge or their best friends.

Each school has to be unlocked within the app by 20 students that sign up. After that, they can see each others profiles.

It will be interesting to see whether Facebook will be able to reach kids with this app. Most kiddies are already using Snapchat and like that their messages are being destroyed there. What a great tool to chat without having to fear teachers or parents. At the moment "Lifestage" is only available for iOS.

Quelle(n)